All businesses need an attention-grabbing and professional Instagram bio. We only get one chance at a first impression, and your Instagram bio is the first thing people will notice when they head to your profile.
Include links to your official website.
There is a place to do this when you edit your Instagram bio, and if you insert it here it stands out more and becomes clickable.
By having your site front and center, viewers of your profile can easily and immediately be taken to your business if they want to.
Describe what service you provide, on Instagram specifically.
Think as if you are a viewer: why should they follow you? Maybe you do weekly lives where you discuss your area of expertise, or maybe you post handy tips and tricks that will benefit your audience.
Think about your USP on Instagram, then put it in your bio!
Include a relevant call to action!
This gets viewers of your profile engaged. If you answer questions in your DMs or emails, tell viewers they can DM or email you! If
you have a newsletter mailing list you want them to sign up for, remind them, and tell them how to! Remind them to FOLLOW and turn on POST NOTIFICATIONS so they never miss your valuable content!
Include Contact Info in Bio
Make sure you include your contact information or any other relevant details in your bio, to make it as easy as possible for potential customers or collaborators to get in touch.
Some details you might like to include would be your email address, phone number, mailing list details, location, and the address of your business (if relevant).
Make th Most of Bio Buttons
Make the most of Instagram’s bio buttons! Under ‘contact options’ in the bio settings, you will be able to enter your business email address and business phone number separately from your main bio, which will save you precious space.
Additionally, you can use Instagram’s ‘action buttons’ bio feature, which allow people to book or make reservations directly through your profile.
These features not only allow you to make the most of your bio, but they will make these details stand out, making customer actions more likely.
Use emojis in your bio!
Because Instagram bios are limited to a small number of lines, you might find yourself struggling for space. This is where emojis can help!
You can use relevant emojis for even further clarity: for instance, a letter emoji before your email address, or a phone emoji next to your phone number.
Not only are they eye-catching and more likely to engage a viewer than a solid chunk of text, but they can help to divide your bio into relevant sections, making it easier, clearer, and more enjoyable to read.
Speaking Of Clarity
Use line breaks to break your bio into digestible sections.
This stops your bio from looking like an overwhelming chunk of text, breaks up information logically, and makes viewers more likely to read on and find out more.
First Sentence is the Key
Remember the first sentence is key. Don’t save the best until last: when it comes to your Instagram bio, there’s no guarantee that viewers will even read the last lines!
You need to grab viewers’ attention by conveying your value proposition as early in your bio as you can.
Adding Keywords to Bio
Include relevant keywords related to your business that you think will attract your ideal clientele or follower base.
Many potential customers use Instagram’s search feature to find what they’re looking for, so pre-empt what they might be searching and include relevant keywords in your bio to increase your visibility!
Showcase your personality!
While it is always good to be professional in front of potential clients, remember that you need to stand out in a sea of similar businesses.
What makes you, and your business, unique? How can you show viewers that you are friendly and a pleasure to deal with?
Stay true to yourself and the tone of your brand, and you’ll be attracting followers in no time.
Wrapping up!
We hope you enjoyed this guide to Instagram Bios for Businesses! Also use some extraordinary research & Reels videos to go viral.